What to do with self-media? Popular topics and practical guides on the Internet in the past 10 days
With the explosive growth of the self-media industry, how to seize hot spots and quickly monetize has become a core issue for practitioners. This article combines hot topics on the Internet in the past 10 days (data as of October 2023), from topic selection, platform operation to monetization model, to provide you with structured solutions.
1. List of hot topics on the Internet in the past 10 days (2023.10.1-2023.10.10)
| Ranking | Topic classification | Specific hot spots | Whole network popularity index |
|---|---|---|---|
| 1 | science and technology | iPhone 15 fever controversy | 9,800,000 |
| 2 | society | National Day holiday tourist arrivals hit record high | 8,500,000 |
| 3 | entertainment | A top star’s suspected love affair exposed | 7,200,000 |
| 4 | healthy | Early warning for high incidence of mycoplasma pneumonia in autumn | 6,300,000 |
| 5 | Finance | A-share 3,000 point defense battle | 5,600,000 |
2. Three pillars of self-media operation
1. Topic selection skills:•Hot spot formula:Hot events + vertical field interpretation (such as "Mycoplasma Pneumonia Protection Guidelines" combined with the health field) •Long tail keywords:Topics with high search volume but low competition (such as "iPhone 15 cooling solution")
2. Comparison of platform operation data:
| platform | Content form | Unit price of Wanfen (yuan) | Hot sale cycle |
|---|---|---|---|
| Tik Tok | Short video/live broadcast | 200-500 | 3-7 days |
| little red book | Graphics/short videos | 300-800 | 7-15 days |
| Official account | In-depth articles | 500-2000 | 15-30 days |
3. Top 3 monetization models:•Advertising share:Toutiao platform costs about 10-30 yuan per 10,000 views •Pay for knowledge:The average unit price of special courses is 98-298 yuan •Commission for bringing goods:The commission rate for beauty categories can reach 20%-50%
3. Guide to avoid pitfalls
1.Content minefield:• Qualification certificates are required in the medical and health field • It is prohibited to predict specific increases or decreases in financial content
2.Platform rules:• Douyin has recently cracked down on "clickbaby" (penalty cases increased by 37%) • Xiaohongshu's new regulations require business notes to be clearly marked "sponsored"
4. Tool recommendation
| Tool type | Recommended tools | Core functions |
|---|---|---|
| Hotspot tracking | New list/5118 | Real-time monitoring of hot search terms across the entire network |
| Typesetting tools | Xiumi/135 Editor | Generate beautiful layouts with one click |
| data analysis | Mother Cicada/Gray Dolphin Data | Competitive product account disassembly |
Conclusion:Self-media operations need to grasp the golden window of the "3-day hot spot period + 7-day fermentation period". It is recommended to establish a topic library and update it daily. remember:High-quality content + data thinking = the key to breaking the situation.
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