How much does a haircut cost in Hangzhou? The latest price guide and hot topics in 2024
Recently, the price of haircuts in Hangzhou has become one of the hot topics on social platforms. With consumption upgrading and industry segmentation, the price range of haircut services varies significantly. This article will combine the hot topics on the Internet in the past 10 days to provide you with a structured analysis of Hangzhou hairdressing market prices, and attach relevant hot topics.
1. Overview of Hangzhou hairdressing market price data
| Service type | Price range (yuan) | Represent merchant |
|---|---|---|
| Ordinary haircut | 30-80 | Community barber shop, quick-cut chain |
| designer haircut | 120-300 | TONI&GUY, Qiao Zhi |
| Basic perm dyeing | 200-500 | Yongqi, Zhenxuan |
| High-end perm and dyeing | 800-2000 | INSALON, ELEVEN |
| hair extension service | 1500-5000 | Professional hair extension studio |
2. Correlation analysis of recent hot topics
1.The rise of "quick-cut mode": The 15-yuan quick-cut service in Hangzhou subway stations sparked discussion. Douyin-related topics were played 12 million times, and consumer reviews were polarized.
2.Celebrity same style premium: An Internet celebrity store launched the "star stylist's same haircut" service (priced at 688 yuan), and Xiaohongshu Notes' weekly growth reached 350%.
3.Industry consumption warning: The Hangzhou Municipal Consumer Protection Commission released hairdressing industry complaint data. In Q1 2024, perm and dyeing consumer disputes increased by 23% year-on-year, mainly involving price opacity.
3. Comparison of regional price differences
| administrative district | Average haircut price (yuan) | Feature description |
|---|---|---|
| Shangcheng District | 45-180 | Concentrated high-end stores |
| Yuhang District | 30-120 | Internet practitioners prefer cost-effectiveness |
| Gongshu District | 35-150 | Old community stores and internet celebrity stores coexist |
| Binjiang District | 50-200 | High penetration rate of international chain brands |
4. Consumer Choice Trends
1.Growth of reservation-based services: Volkswagen data shows that the number of orders for barber shops that require advance reservations increased by 41% year-on-year, and consumers pay more attention to time certainty.
2.Rising focus on ingredients: The Weibo topic # Hair Dye Ingredient Evaluation # has been read more than 100 million times, and the service price of plant hair dye is 30-50% higher than that of ordinary hair dye.
3.Male market segmentation: The number of "Barber Shop" stores specializing in men's haircuts has increased by 67% year-on-year, and its hot wax shave service with an average price of 150-300 yuan is very popular.
5. Practical suggestions
1. When choosing a chain brand, you can pay attention to the new customer discounts of Meituan/Koubei. The first trial price is usually 50-30% off the listed price.
2. Be sure to confirm the product brand and construction procedures before perming and dyeing, and require merchants to clearly indicate the price structure.
3. Students can pay attention to the barbershops around campus, most of which offer a 20% discount with a student ID card.
The current haircut market in Hangzhou shows obvious consumption grading characteristics, ranging from basic haircuts costing 15 yuan to customized services costing several thousand yuan. It is recommended that consumers make choices based on actual needs, be wary of over-promotion, and retain consumption vouchers to safeguard their rights and interests. As the Asian Games approach, some barber shops around scenic spots have begun to implement peak season floating pricing. Tourists planning to visit are advised to call in advance to inquire.
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