How much does it cost to join Dicos? Comprehensive analysis of franchise fees and popular investment trends
In recent years, the catering franchise industry has continued to boom. As a well-known domestic fast food brand, Dicos has attracted the attention of many investors. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the fee structure and market trends of Dicos franchise.
1. Introduction to Dicos brand
Dicos is a Chinese Western-style fast food chain brand, specializing in fried chicken, burgers and other products. It is also known as the "three major Western-style fast food" together with KFC and McDonald's. As of 2023, Dicos has more than 2,500 stores across the country, covering first-, second- and third-tier cities, and its brand influence and market share continue to grow.
2. Dicos franchise fee details
| Expense items | Amount range (10,000 yuan) | Description |
|---|---|---|
| Franchise fee | 20-30 | One-time payment, floating according to city level |
| margin | 10-15 | Refundable at the end of the contract |
| Decoration fee | 30-50 | Calculated based on store area (80-150㎡) |
| Equipment fee | 40-60 | Including kitchen equipment, POS system, etc. |
| first batch of raw materials | 5-8 | Distributed by headquarters |
| training fee | 2-3 | Including management and staff training |
| Other expenses | 5-10 | Including opening publicity, miscellaneous expenses, etc. |
| total investment | 112-176 | Excludes rent and staff wages |
3. Recent hot spots in the catering franchise market
1.The sinking market becomes a new growth point: The demand for franchises in third- and fourth-tier cities has surged, and Dicos has launched a "county-area franchise" preferential policy, with franchise fees reduced by up to 30%.
2.Digital upgrade: Dicos headquarters recently invested 500 million yuan to upgrade its smart ordering system. Franchisees can access the online platform for free, and the proportion of takeaways has increased to 45%.
3.healthy eating trends: According to Baidu hot search data, searches for "low-calorie fast food" have increased by 120% month-on-month. Dicos has added a series of plant-based meat burgers, and franchise stores need to be equipped with corresponding equipment (an additional investment of approximately 30,000 yuan).
4. Investment income analysis
| city level | Average daily turnover (yuan) | Gross profit margin | Payback cycle |
|---|---|---|---|
| first tier cities | 15,000-25,000 | 65%-68% | 12-18 months |
| Second tier cities | 10,000-18,000 | 63%-65% | 18-24 months |
| third tier cities | 8,000-12,000 | 60%-63% | 24-30 months |
5. Franchise policy update (latest in 2023)
1.financial support: Cooperate with China Merchants Bank to launch "Franchise Loan", which can loan up to 50% of the total investment, with an annual interest rate of 4.35%.
2.Takeaway subsidy: The platform commission for the first month of a new store will be 50% subsidized by the headquarters.
3.Store manager training plan: Free store manager guidance service for three months to reduce operational risks.
6. Suggestions from industry experts
1. Prioritize location selection around community commercial areas or schools to avoid direct competition with KFC/McDonald’s.
2. It is recommended to reserve 100,000-150,000 yuan of working capital for initial operations.
3. Pay attention to the local life section of Douyin, and new stores can receive official traffic support.
From the above analysis, it can be seen that the total investment in Dicos franchise is about 1.12-1.76 million yuan, and the specific cost varies depending on the city level and store size. It is recommended that investors make a comprehensive assessment based on local consumption levels, competitive environment and other factors, or submit an application for intention through the Dicos official website to obtain customized solutions.
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